Dont Forget Passive Marketing

How many of you understand the difference between active and passive marketing? There are benefits to both types of marketing however, for the most part, passive marketing tends to go amiss in the adult industry yet, in order to be successfull, a company really does need to utilize both passive and active marketing.

Lets take a look at active marketing first as most of us already understand the mechanics behind active marketing, this is the standard form of marketing we are all used to seeing, television commercials, email updates, banner ads on message boards, even flash overlay ads, these are all types of active marketing, likewise, in the 'real world' television commercials, radio ads and flyers or postcards arriving in your mailbox, these are other methods of active marketing, they tell you about an upcoming promotion, event or product that might be of interest to you, irrespective of what the advertising medium is, active marketing has one goal, to drive additional customers to a specific business.

Now, lets take a look at passive marketing, as you would expect, passive marketing doesnt tell you to do anything at all, think of a letterhead, an email or forum signature, a branded business card, these are all types of passive marketing, you are not able to purchase or signup for a product or service, they just tell you a business name to get it branded in your head.

A large part of marketing, especially when it comes to the online realm, is about getting you name and brand cemented in a persons head, and getting your business known in a specific market place. If nobody knows your name, they will never think about you when it comes to choosing a site, service or product to use.

So, how do we apply passive marketing to our standard marketing campaigns? This is actually the really easy part, as passive marketing doesnt take any extra effort above and beyond what we are already doing, it wil ensure that we have a well rounded marketing campaign, in order to start utilizing passive marketing all we need to do is attached a signature on our emails, a button in our board signatures, this will enable your brand and site name to be recognized and in turn, will enable you to pick up additional clients or customers.

Passive marketing is often overlooked by many in favor of a strong active marketing presence however, a good marketing campaign should be a meld of both passive AND active marketing to build a successful long term marketing campaign with impact. By taking a few extra minutes when you first setup a new email address or forum registration, you can see some great returns from your passive marketing campaigns.

Article written by Lee.

http://www.condomcash.com