Word Of Mouth Marketing

Word Of Mouth Marketing - The Best For Your Business.

Whether you are selling hotcakes from a bricks and mortar store or selling hung gay twinks online the one marketing tool that is available to you all is that of the word of mouth. Best of all however, it doesn't cost you a thing to employ in your marketing campaigns and, it converts 1000 times better than any banner, button or print ad could do.

Word of Mouth - The Basic Principles.

Word Of Mouth or WOM as it is sometimes called in the advertising industry is probably one of the least talked about marketing mediums for the pure reason that it works so well yet, unlike any other type of advertising, the only person who can really profit from it is YOU!

In essence word of mouth is just that, one person telling another person about your company, product or service and then, that person tells another, and so on and so forth.

So how do you get this marketing tool working for you? This is what we will look at next.

Beginning A Word Of Mouth Marketing Campaign.

First and foremost, as with any type of marketing campaign the bucks stops or, in this case, starts with you. As we work in an environment where virtually everyone accessing one of our sites has an email address, this is the best place to start.

Have you ever seen a link on a site titled 'Tell A Friend'? If so you will have already seen the primary source of a WOM marketing campaign, this link, when clicked will show the surfer a form where they can enter 1 or more of their friends email addresses and a short message directing the recipients to the site that their friend is currently on and so the process begins.

Of course I am not suggesting that we all go out and add a 'Tell A Friend' link on our websites however. Instead the example above was merely a demonstration about how easy starting a word of mouth campaign can be in fact, try this for yourself, once you have finished reading this article, send the link to one of your friends, the chances are that they will send the link to another of their friends etc ..

Word Of Mouth Marketing - Drawbacks.

The one major drawback to any word of mouth marketing campaign however is that you cant really tell how much of a reach you are getting or, if the campaign is actually working. In fact, once the process begins, you are pretty much out of control on how effective the campaign will become as you are leaving your marketing up to other people to run for you. However, with that being said, word of mouth marketing has been around for hundreds of years and, in its purest form it still can be a valuable marketing tool for you. Now with that said, go and tell a couple of your friends about this article.

Article written by Lee.

http://www.webmasteradvertising.com