Gay Market Niches - Bears And Cubs
Gay Market Niches - Bears And Cubs.
Following on from our first article about the Teen And Twink niches in the gay side of the adult industry in this article we will take a look at another of the more popular niches that is to say, Bears and Cubs or, hairy guys. As with the first article I think before we start looking at the marketing aspects of both Bears and Cubs we should know how to properly 'define' this model type so here goes.
Defining A Bear.
Generally speaking a bear model will be in the age bracket of between 30-40 addition to the age group they should also be hairy and have a medium build that is to say, not thin but also not chubby. For the connoisseur of bears it is also helpful if the model has a beard and / or a moustache although again, this is not something that is needed per say.
Defining A Cub.
As with the definition of a bear above a Cub should also be hairy however, the main distinction between a bear and a cud, as you may expect is the age group, generally speaking a cub is in the same age bracket of a twink so between the ages of 18 and 21 again, as with the twink they should be of a reasonably healthy build although, some bears and even some cubs do actively describe themselves as 'fat'.
Marketing Bears And Cubs.
Now that we have defined both bears and cubs it is time to take a look at how to market these types of sites._
Bear sites, in general need to be marketed in a specific manner, that is to say, when sending a surfer to a pay site tour, you should make sure not only does the tour contain bear content but, also that the text on the tour is something that is going to sell. Not shaving, burly, hairy and also words such as 'natural men' usually work well with surfers looking for bear pay sites. Marketing tours to cubs is pretty much the same however, mentioning their age range and also body type is also important. As with the other niches in the gay market you need to ensure that the content you are using on your sites is not easy to find which, in the instance of the bear / cub niche is going to be quite difficult as there is only a limited amount of 'decent' content to be found. With that said, make sure that under no circumstances do you market a bear sponsor with any 'smooth' guys on the site, that is a big turn off right away for many of the surfers who know the niche they are looking for!
Bear And Cub Content Providers.
As mentioned above, decent quality bear and cub content is reasonably hard to find however, that being said places such as Ounique ( http://www.ounique.com ) do have a very good selection of content at a reasonable price, you may also like to take a look at some for women content as, in general the guys that many providers currently have as marked as 'for women' for the most part would fit into the bear category (as long as they are hairy of course).
Bear And Cub Traffic.
Now we get to the difficult aspect of the bear and cub niche, getting the niche specific traffic needed to make a sale. Whilst there are some good links lists and TGP's dealing with general gay traffic there are very few bear and cub specific traffic sources that are open for submissions. Whilst general gay traffic is a good start to your bear and cub marketing the more niche specific sources you can find as with anything will definitely improve your sales. That said, when it comes to traffic for cubs specifically you could always submit to TGP's and link lists that have a higher percentage of twink orientated surfer and measure how that works for you. Another thing to consider with the bear niche is that utilizing these types of sponsor or traffic sources such as bare backing, ass play and, water sports may also be an idea although, this isn't a proven method the models who we typically see on those types of site more often than not can fit the bear and cub genre vaguely.
Gay Bears And Cub - A Recap.
Marketing your sites to surfers who are specifically looking for bears and cubs is always going to get you a higher profit level however, with the lack of decent sites sending out mass traffic in these niches your best option for marketing bear and cub sponsors may be to use them on gay AEN systems which have specific bear and cub categories.
Article written by Lee.
http://www.condomcash.com
