Do You Tell Non-Adult Webmasters You Also Work In 'Porn'?

I know we've told a few of the mainstreamers we work /worked with on a regular basis, some of them didnt mind but a couple of them did, i think the main reason wasnt the 'porn' aspect per say but, the spyware, popups, scam side of the adult industry they couldnt get their heads around.

Ultimately though, the ones we have told and didnt run away from us i think are happy that we're able to give them more insight in to the more 'in your face' marketing techniques.

So how many of you folks have told non-adult webmasters you work with that you also do porn and, more importantly, how did they react if you did? or, do you not bother telling them, if not how comes?

Regards,

Lee