Wiki Marketing - The New Wave In Promotion?

For many webmasters, the thought of allowing their site visitors to edit their sites content is a daunting and, frightful one, however, for some companies, this has been used as a successful marketing tool which has delivered promising results.

Wiki Marketing - What Is It?

Wiki marketing, on its simplest level is a viral marketing technique by which your site visitors can actually effect not only the content on your site but, how your site ranks in the search engines and, ultimately, how much traffic you get. Think of a 'wiki' as an encyclopedia of information that anyone can add to or edit, at any time now, throw in some marketing skills to that mix and you have a huge potential traffic source.

Wiki Marketing - The Pro's And Con's.

As you may think, all is not positive about this type of marketing, in fact, several companies have tried Wiki marketing campaigns only to find out that they did more harm than good in the long run, the most recent being a TV station whose Wiki site got completely defaced by those individuals visiting it. With this in mind, Wiki marketing, to some extent, takes a lot more looking after than your standard marketing campaigns will. However, on the positive side of things, by allowing your site visitors to constantly edit and change your sites content, you are able to ensure that your site remains up-to-date constantly and, more importantly, relevant on a wide range of topics all of which will mean you should achieve higher rankings in many of the search engines ultimately, delivering more highly targeted traffic to your site.

Wiki Sites - Where To Start.

As you would think, the first place to start your search for Wiki sites that can become a useful tool in your marketing efforts is at the search engines, Google for example, currently shows over 204 million results for the search term 'wiki' from here, you need to start refining the type of wiki's you want to target and, pretty soon, you should have a list of a couple of hundred targeted wiki's that fit your sites topic perfectly. The next step is to start adding content about your site that is relevant to the individual wiki's you want to use, from there on in, you need to start editing wiki's across the web to gain exposure for your site however, be careful not to overdo it many wiki's will ban you instantly if you start to Spam their sites.

Wiki Marketing - An Overview.

Whilst using wiki's as part of an ongoing marketing campaign has started to gain acceptance in the mainstream internet world, this method of marketing is still relatively new as such, you shouldn't put all of your efforts in to starting a wiki campaign rather, try it out in short, concise and, more importantly, relevant bursts, if you see your wiki campaign starting to become fruitful, expand your campaign however, if you start to see your wiki marketing campaign as burdensome re-evaluate what you are doing and see how, if at all, you can improve things. Wiki's have been around for a long time and do work however, as with any new marketing effort you try, you need to evaluate your results and adjust your methods appropriately.

Article written by Lee.

http://www.webmasteradvertising.com