Casino Affiliate Marketing

As webmasters we should always ensure that we make the most of our traffic irrespective of how much or, how little of it we have at any given time. With this in mind I thought it would be prudent to talk about one type of affiliate program that works well on just about any type of traffic, the casino affiliate program.

Casino Affiliate Programs - How They Work?

Casino affiliate programs in essence, act like a revshare program, this means that for every dollar amount one of your surfers deposits into their casino account you will earn a percentage of those funds. Most reputable casino sponsors today offer a revshare of between 25% and 50% depending on the balance in the surfers account and, whilst this may not seem like a lot initially, the revenue from casino affiliate programs can build up rather quickly.

Marketing Casino Sponsors.

As with any type of affiliate program you need to be careful in how you utilize the casino links on your site for example, if your site is geared towards teens then you may want to utilize a different type of sponsor other than a casino on your main advertising areas for example, an exit link or perhaps an exit console would work rather than prominent positions across your entire site. That said, when using your advertising space for your chosen casino sponsor you need to ensure that you primarily DO NOT use standard size banners, from past experience, for whatever reason it may be, banner ads do not seem to pull as many clicks to a casino sponsor as they would other affiliate programs so you may like to use text links or flash ads to pull the clicks.

Selling The Gamble.

As with many other types of program casino sponsors have a certain demographic that are more inclined to click your links however, with this demographic also comes the fact that many of these surfers will also have visited one or more online casinos prior to clicking the link on your site. Because of this you actually need to do some pre-qualifying of the surfer before you send them off to your casino sponsor, perhaps mentioning any offers that your casino sponsor has over the others that are available or listing all of the different games available to the surfer once they join the casino would be the selling point that you need to make as with any type of sponsor, pre-qualifying the surfer before they click thru to the sponsor will pay of dividends for your long term profit.

Final Casino Tips.

Diversifying our revenue streams is a good thing for the webmaster however, by not focusing the product we are trying to sell our surfer correctly this diversification can also dilute the potency of not only our traffic but, the site overall, it may take you several tries in order to get the correct mix of advertising medium and sales pitch in order for you to start making serious money through online casinos however, I am more than positive that once you have found the correct method for your traffic source, you will see the benefits of casino sponsors where it counts, in your bank account.

Article written by Lee.

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