Just wondering what traffic building tools non adult gay webmasters use to promote their sites...

Of course in the adult world there are a whole barrel full of tools and programs to build traffic, tgp's, mgp's, pic posts, news groups, links, web rings, top lists, free hosted galleries, newsletters, and all kinds of guerilla marketing, etc, etc, etc..

What is there for the mainstream gay sites to use? Of course there is always link building, web rings, some groups, but what other tools would you use to build traffic to a new site?

do many gay non adult sites simply concentrate on branding as a means of building traffic? PPC ads? Banners?

I also note that i don't see the use of affiliate linking much among the non adult gay sites market...

What do you use to promote your site?