I have a question about Google Adwords.

I am wondering what people have found to be more effective in terms of the actual ad. Do you think it is better to include pricing information -- if pricing is lower than average? Or do you think it is better not to include pricing and have the user find out about pricing after they get to a membership site?

For example:

xxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxx
Only $14.95/MO!
www.sitename.com

Other thoughts about what is effective on Google Adwords are welcome!

BoyNation