So you have a few sites, you get a regular flow of traffic and, you are making sales, as you have heard me say time and time again, duplicate those sites and you'll make more money, that goes without saying but, how can you make even MORE money from your existing sites?

Many adult webmasters and even sponsor programs are losing money hand over fist everyday, why? For the simple reason that they aren't properly using their stats. The sales stats our sponsors provide us, in addition to telling us how much we have (or haven't) made in this period are actually a pretty good tool that we can use to gauge a much wider picture of what is happening on our sites, we can see where the strong parts of the sites we own are and, more importantly, where the weak parts are in addition to letting us know a whole slew of information about Paysite members areas if that is an area you focus on.

Being able to see where traffic is being 'lost' or, in other words, where you are losing your surfers interest is one of the best things we have in our marketing arsenal. By knowing where we are lacking on 'interest' to the surfer, we know where we need to improve things, by knowing where we need to improve things, we can start making more money.

Traffic is a funny thing, some sponsors count unique hits, others count 2nd page unique hits, others count raw hits, knowing how your sponsors track your traffic and, being able to count on your sponsors stats is probably the most important thing a webmaster can know after how to properly market a site after all, what point is there in getting 1000 hits to your sites only to find out your sponsor is only counting 600 of them? By knowing the methods your sponsors use to track hits to their sites, you know how accurate your sponsors stats reports are. You need to know what traffic is being counted and, where the 'count' starts on your sponsors tours.

So, now that you know how your sponsors are counting your hits, that's all you need to know right? Wrong. What the vast majority of sponsors don't want you to know or, are unable to show you (due to the large amounts of data involved), is how many of your surfers hitting the pay sites tour page, then go on to hit the sites join page. By knowing these numbers, you get to have a couple more pieces of the conversion pie, you get to see where the potential traffic leaks on a Paysite tour are and, you get to know where a tour may need improving.

It is worth noting at this juncture that, the more 'tour pages' a Paysite has, the more chance you have of the surfer not even making it to the join page! In an ideal world, pay sites would have between 1 and 3 tour pages with the join page as the last link on the tour. Obviously, the less tour pages your sponsor has on their sites the better for you, you need to get your surfers to the join pages as quickly as possible, without them taking time to 'look' at the tour pages.

So then you have the surfer on your sponsors join page, all is good, well, actually, maybe not. Another 'statistic' sponsors don't show very often is how many surfers actually hit 'submit' on the join page. Again, this may be that there is simply to much traffic for the sponsor to report accurately but, it could also be that the pay sites join page simply doesn't work as a good selling point to the surfer. it could also be entirely possible the surfer had no intention of joining the site and they just wanted to 'see' what happens if they follow the tour through to the end.

So lets assume your surfer actually joins the site, all is well and good. Or is it?

This is where I'm going to end this article for now and we'll pick up where we left off in the next installment and take a look at what statistical data we can collect once a surfer actually joins a site and, more importantly, how we can keep these surfers rebilling by deciphering what these stats tell us.

Article written by Lee.

http://www.webmasterconsultants.com