Yes, contrary to popular beliefs, 404 traffic isn’t 'useless'.

In fact, you can make some very good money from 'not found' traffic - as long as you have a promotion method in place. A 404 promotion to the surfer should use a harder sales pitch than you would normally use on your sites. You have to grab the surfer’s attention when using 404s to build sales. Using semi-blind links, linked thumbs, flashy buttons all work in selling to the misguided surfer. We have designed the pages at Condom404 to do just that.

So how do you use the Condom 404 pages? Its actually a lot easier than you might think, all you need to do is create an htaccess file that is linked directly to the Condom 404 page. Your ‘.htaccess’ file should have the following:

ErrorDocument 404 http://www.condom404.com/?YOURAFFILIATEID#

That is all there is to it. All you need to do is create the ‘.htaccess’ file with that line (of course add your affiliate number). Upload the file into your main html directory and you are on your way.

So now you have your htaccess file uploaded to your domain root, how can you market this excellent sales tool? Here are some methods that I have used over the past few years that I have found to work really well.

1. File names.

When building sites, make sure you use 'generic' file names for images for example, 1.jpg, 2.jpg, 3.jpg, etc however, every 6-8 files, skip a digit. This way, if the surfer starts to browse your content directly in the browser (bypassing your ads) when they get to 6.jpg they will be sent to your 404 page and, ultimately, on to one of the Condom Cash sites where they can join, making you a sale.

2. Link Tables.

If you use link tables on your existing sites, add a link directly to the Condom 404 page that you are using in addition to other Condom Cash pay sites you are promoting. This actually works well. Even though it is blind linking, it’s worth the sales.

3. Exit consoles.

As with the Condom POTD page, you can send your surfers, in a last ditch attempt to make a sale off to your Condom 404 page of choice. Simply add your linking code to the console url field.

4. Parked domains.

If you have 'unused' domains just sitting on your server at the moment, rather than lose traffic, send any hits to these domains over to your Condom 404 link code. We have been doing this for years. Recently, we did this on one of our undeveloped pay site domains and it worked wonders.

There you are, a brief look at how not to waste your 404 traffic. One man’s typo is another man’s sale – especially if you’re using the Condom 404 pages. Take a few minutes now to get your Condom 404 pages linked and start using what was lost traffic.

Regards,

Lee