For Immediate Release

Chi Chi La Rue’s Rascal Videos Premiere on Maleflixxx





August 20th, 2006, Toronto, ON – Today, Rascal Video and Maleflixxx, a global leader in gay adult Video-on-Demand (VOD), announced that the Rascal Video line will premiere on the Maleflixxx network on August 20th, 2006. Now videos from Rascal Video, Mandatory, Electro Video and Pure Pixxx will premier exclusively on Maleflixxx for six months before they are made available on other networks. Maleflixxx will also stream videos from their Projex and Red Moon lines.



The first movie available will be Steele Ranger, starring Chris Steele and directed by the legendary Chi Chi La Rue. Chi Chi had this to say about the premiere of Steele Ranger, “What a way to start with Maleflixxx, my first video for the Rascal Brand. If you’re an Asseater like me, you will lick this one up.”



“Adding our Rascal Video line to the Maleflixxx network was a natural next step for us,” said Rob Novinger, President of Channel 1 Releasing, owners of the Rascal Video line. “We know that Maleflixxx supports the promotion of the industry through pricing integrity and brand protection. The Rascal Video productions are some of the highest quality gay erotic movies available today, and Maleflixxx will promote these products and reinforce our work to create a brand reputation that is second to none.”



“Maleflixxx is thrilled to welcome famed Director Chi Chi La Rue and the Channel 1 Releasing library to our network,” said Eric Johnson, President of Sureflix Digital Distribution, owners and operators of the Maleflixxx global network. “We know that both our customers and our affiliates will be as excited as we are to have this premium content in our library.”





For more information, please contact:

Channel 1 Releasing

Travis Bone

Email: Travis@C1R.com

Tel: 323-337-9556



Maleflixxx

Mary Gillis

Email: marketing@sureflix.com

Tel: 416 703-8186





Background Information:



Channel 1 Releasing is the largest gay owned and operated gay adult entertainment company in the world. Through its companies Channel 1 Releasing covers the gay adult business arena with award winning video productions, online products and event productions. The Channel 1 Releasing (www.C1R.com) companies include Rascal Video, All Worlds Video, Dirk Yates Private Collection, Pure PiXXX, Electro Video, LiveandRaw.com, ChiChiLaRue.com, ChiChiClicks.com and ClubChannel1.com.





Sureflix Digital Distribution Inc. is the world's leading supplier of gay adult programming. Sureflix operates the world's largest network of gay pay-per-view VOD websites, including its flagship site, www.maleflixxx.tv, as well as the gay erotic television channel in Canada, Maleflixxx Television.



Sureflix represents most of the top gay production studios in the various worldwide television broadcast markets, as well as the various Internet VOD markets. The organization’s claim to fame is not only its in-depth knowledge of gay adult programming, but also its VOD technology and gay marketing expertise, which is second to none.



Please take a moment to visit our flagship site: www.maleflixxx.tv.