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PPC Or SEO?
What would you choose to run your business? Well each has their own benefits and drawbacks over one another.
PPC or SEO The Breakdown.
Pay Per Click or, PPC as it is most often referred to looks to the novice to be the better option for 'immediate' traffic results, you enter your desired keywords, place your minimum / maximum bid amount and you are set for top PPC engine listings for as long as you can maintain the balance in your engine account.
Search Engine Optimization or, SEO on the other hand, is the more traditional way of attaining high ranking search engine pages. Either you or an SEO expert optimizes your websites pages and random other elements of your website and hopefully within a month or two, you achieve high rankings in the major search engines.
So Which One? PPC or SEO?
Generally speaking, SEO work is most commonly more cost effective to your business than utilizing PPC results to gain your traffic, you could pay an SEO expert anywhere from $500 plus to optimize your site and get high rankings indefinitely or, you could put that $500 into a PPC engine account and get high rankings until such time as your account balance runs dry.
But lets look at this in terms of actual traffic...
Say you get 1000 visitors to your SEO based website which you paid $500 for, each visitor has cost you $0.50c now lets say your site remains at the top of the engines for a few months perhaps even years each month you receive another 1000 visitors to your site, you have basically cut the cost of each surfer hitting your site down to less than a penny per hit (not taking into account bandwidth costs obviously).
Now, on the other hand, you want to attract 1000 visitors from your chosen keywords via the PPC engines, most Pay Per Click search engines have a minimum bid amount of $0.05c per hit so right away in your first month, you could receive a potential 10k hits however, as most of you who have already tried your hand at the PPC engines will know, getting 10k hits for one or more keyword at a cost of $0.05 is hard to do, in fact, some would say almost impossible. Non the less let us keep going with this minimum bid amount for the time being.
Immediately, you can see that you are already restricted to the actual amount of traffic you can receive from the PPC results to 10k hits however, this isn't the case with the SEO traffic, you could potentially hit your top chosen keyword and stay there until another site out-optimizes you or, your site needs to be optimized again.
Ultimately, the reasons you will choose over one or the other will be for either ease of traffic generation, PPC will allow you to gain almost instantaneous targeted traffic form the second you open your PPC account up until the point when your account funds empty whilst, SEO work will give you long term targeted traffic over time and, in most instances, this SEO traffic can last for years making the cost of the initial SEO work minimal.
Search Engine Optimization can last you years and years whilst Pay Per Click results can diminish in a relatively short amount of time depending on the amount of bid needed to achieve top listings.
However lets look at a third option, using both PPC results and SEO results in conjunction with each other to minimize the traffic you lose from your SEO work and, to minimize the traffic you lose from your PPC results this will afford you the time to see what works with your Search Engine Optimized sites whilst being able to play with the targeting of keywords on your PPC traffic, once you have both types of search engine figured out, you can put them both together and use them to increase the traffic to your site for years to come.
Article written by Lee.
SEO techniques gives you the benefit of the marketing as well as ranking boosters. However the PPC campaigns are just the marketing tools to attract more customers.
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SEARCH ENGINE MARKETING strategies provides the benefit of your marketing and advertising together with rating boosters. However the PAY-PER-CLICK activities are only your marketing and advertising equipment for you to appeal to a lot more clients.
Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques listed below work to drive motivated traffic to your website and allow you to compete more effectively.
With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For example, if you sell vintage wines, you would bid on the keyword “vintage wine”, hoping a user would type those words in the search engine, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page. You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords, craft and place ads that extend your marketing reach cost-effectively.
Both are good for Business website. there are some points of SEO and PPC.
While pay-per-click marketing can produce immediate results you must be willing to spend the money, but it allows you to dominate the top paid search results. Search engine optimization can deliver a solid return in the long run and while it takes time to do it correctly you do not want to take any shortcuts that put your website in danger of a penalty.
Still wondering whether search engine optimization or pay-per-click is the right choice for your small business? Using a combination works really well, although it really comes down to your available budget and goals.
I'd go with SEO coz most of the companies already use that for google ranking and name branding.