How Have No Console Links Affected PPS Sponsors Revenue?

[Lee]

So i was just wondering, with more and more sponsors offering no console links for their affiliates, and more and more affiliates wanting to use no console links, how has this impacted PPS sponsors overall?

I know a lot of the PPS sponsors look at consoles as a way to subsidize their payouts and lack of retention however, im also wondering, with more and more sponsors offering higher PPS payouts, where is this additional revenue coming from for them?

Were consoles a lot smaller than everyone though so far as income generation for the PPS sponsors or have they found somewhere new to off-set the costs of offering per signup payouts to their affiliates?

Just wondered if anyone had any insight or thoughts on this, if console free has become the thing that everyone wants, how can raised payouts or same level payouts as tours with consoles continue to be profitable for these PPS sponsors?

Regards,

Lee

[basschick]

most console free options pay less, often $10 less per sale. if $5 to $10 of every sale made, on average, $5 - $10, that's pretty substantial. also what i'm seeing is more and more upsells in the member area, sometimes very misleading and sometimes just TONS of them. i'm sure that helps make up for the consoles.

[tombarr]

You know Lee, I was just wondering this very thing the other day. I can't see how they do it...sometimes even with the exit chains....much less giving the affiliates a way around them.

I have seen a lot of recurring programs offer sometimes a 10% difference in payout levels with or without consoles...

I can't see how they make these payout levels I see today anyway, even with consoles... it's gotta be upsells in the members areas..maybe email marketing...

[fabianb]

(1) agressive one button upsell. Trial only allows access to limited content.
A one click allows full access. One click results in full membership.
Avoids the 'free riders'. No idea about gay numbers but in the mass straight market 50-60% trial cancels within hours.
Not allowed with ccbill if I am informed correctly.

(2) Cascade billing, not seen with the rev share programs and haven't see a lot of that with the gay programs.

(3) Triple cascade and geo targetting EURO countries to euro creditcard processors (ecommercegate.com / epoch.com europe).

(4) Email marketing, value 47 cnts per in the straight market, no idea about values in gay market, I assume higher. Ratio: 45 visitors results in one email

(5a) One very smart trick which I can't disclose, adds 4% and very clean user experience.
(5b) 2nd very smart trick which ads approx. 8% revenue on cancelled members.

(6) More agressive geo targetting, something not seen a lot on gay sites.
E.g. I can hit almost any gay site from Panama but can only hit half on straight.

(7) You should read klixxx more .. ads x% to your bottom line.

->

[fabianb]

Sorry forgot one:

(8) cutting costs ..

->

[basschick]

we used to get 10% of our sales from our exit. if you add email collection with very smart mailers that not only push paysites but also offer join4free sites that sell DVDs, site memberships and anything else you can sell, exit chains, cancel plus cross sales and throw in 15% or 20% recurring, looks like a good amount of money to me. then inside the member area can be dating, DVDs, PPV and other stuff, as well.

that's not counting dialer money or member email lists, either.

[Lee]

most console free options pay less, often $10 less per sale. if $5 to $10 of every sale made, on average, $5 - $10, that's pretty substantial. also what i'm seeing is more and more upsells in the member area, sometimes very misleading and sometimes just TONS of them. i'm sure that helps make up for the consoles.

Patti,

This is true however, the members area's typically have those whether or not the surfer joins through a regular or a no console link so revenue wise, the vaue of the member for the program stays the same.

Im more interested in finding out the value of the traffic instead to the PPS sponsors.

Has offering no console increased the traffic values of surfers overall because more affiliates are sending traffic due to no console options or, has the value of the traffic stayed the same for programs?

We all know that PPS sponsors not offering console free are making an additional 15-20% in sales from the consoles, im just wondering how, if the members areas still have the same amount of upsells in them, the value for the traffic being sent (in terms of the program owner) have changed over the past 12-24 months and how that translates in to actual in-house revenues.

A program offering both tours with consoles on them and no console tour automatically put a higher value on the traffic going to the regular tours because that traffic stands to make the program more right off the bat, before the surfer even becomes a member.

Regards,

Lee

[GayGravy-JJ]

Dosent bother us at all. If you have quality sites that surfers will return to after they join once then the $30-35 that you pay to the refering webmaster initially is negligible. Either that or they just enjoy the site and rebill for a long time.
We have some guys that come back 3 or 4 times within a year after being introduced to PrideMov. But on the other hand if you have sites that arent going to tempt members to return again than you pretty much have to have upsells, xsells, exits..
Those are basically the two models that affiliate programs operate under.

[IntenseCash.com]

I don't think it is a problem as long as your site retains well. If you site doesn't retain well you would need to make up the lost income somehow. As for a higher value I would say that both pop and no pop remain the same. I always hope for the surfer to join one of our sites no matter what though.

Mark

[GayGravy-JJ]

I don't think it is a problem as long as your site retains well. If you site doesn't retain well you would need to make up the lost income somehow. As for a higher value I would say that both pop and no pop remain the same. I always hope for the surfer to join one of our sites no matter what though.

Mark

Right..Give the surfers quality/quantity/ease of use/ and you will do just fine whether it's console-free, console-hell..whatever..