I was doing a story on branding for AVN Online recently, and it prompted me to ask myself about the nature of branding in this business and who really has the strongest ones. I also began wondering if perhaps branding outside of the industry is easier in the gay community because of our community's openness toward sexuality. Because we are predisposed to a certain amount of open sexuality, it seems to me that marketing one's company in non-industry-related events is much easier in the gay community than in the straight community. What do you think?
Also, who would you consider to be "the best branded company" (or companies) in the business? Gay and straight, and why?
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