These days, the return is not that great... up front.

We'll spend $10k on a shoot, we will earn about $5k of that back within the first 60 days. After that, it takes about 6mos to 8mos to hit the profit.

We've completely made a new transition... The owner has stepped down (different reasons).... It's cheaper for us to team up with other producers for content as well as buy content as a non-exclusive right. We earn our return I'd say within 45 days from the live date. (If we buy the content today, the content will go live in about 10 days afterwards). It's all about you really. Some out there know they will hit a profit and continue producing. One studio that I know of, they produce 2 new films weekly knowing it will take time to hit the profit. They are coasting on retained profit.

It's all about you, your market, who you cater to, the following, and of course your financial standards.