Eurocreme Group, the London-based Production company whose labels include Eurocreme, Dreamboy, Rudeboiz, Alphamalemedia and “Mike Esser’s” Hotspunks, has today announced plans for future growth with a strategic alliance with Canadian based affiliate program MyGayCash main brand of Mania Media LLC.

At a Private gala reception in Phoenix, in part to celebrate Eurocreme's tenth anniversary, incoming CEO, Gavin Hay will share his vision with investors, trade and family. Stars from Eurocreme group's diverse stable will also be in attendance. Along with Roger McMan, managing partner at MyGayCash, they will jointly announce the intended launch date of the new online Membership site/mini series from “Dreamboy Hotel”.

Gavin Hay, who was announced as CEO earlier this month says “I am very excited to be taking the helm of the Eurocreme Group of companies at such an important time in the company's history and at such a dynamic moment in the history of porn."

"Eurocreme already has all the genres covered, from Twinks to Hairy Hunks, and with a great partnership with MyGayCash, we have the creative and fiscal strength to create a new wave of gay porn," added Hay.

MyGayCash, will provide marketing and technical management of our online properties for all existing and future Eurocreme group labels.

Gavin Hay, 46, is no newcomer to the industry, having produced more than 75 films in his time as founder and CEO of Alphamalemedia, which merged with Eurocreme in January 2011. His credits include: Out in the Open, Out in the Office, the currently running series online and on DVD “Trojan’s Toolbox” and the award winning “Hairy Hunks”.

Having sold Brighter Pictures, the mainstream TV production he co-founded, to Endemol in 1991 for a reported £15 million, Gavin turned adult performer under the name of “Trojan Rock” appearing in more than 50 films for Titan media, Raging Stallion, Mustang, Alphamalemedia and so forth. (See

In his days as a Television producer, Gavin Hay gained a reputation internationally for cutting edge format-based entertainment programming that challenged traditional concepts of television production. Hay intends to use this ability to identify key trends and to motivate creative teams in his new role at the Eurocreme Group.

“As head of the Eurocreme Group, the largest gay adult producer in Europe, I am relying on the skills I learnt in television and transferring them onto the world of Internet membership sites."

"With the back-up of MyGayCash's online expertise, watch out for the best in European porn served up in new creative ways which get people wanting to come back for more."

''The team at MyGayCash is pleased to broaden its partnership with Eurocreme, a European gay adult entertainment leader. Combining Eurocreme's top notch reputation built over the past 10 years and their outstanding productions with our marketing expertise and technology is a winning association to provide the fans with the best gay adult online entertainment.'' Said Bianca from MGC.

Steven Chinnery Eurocreme Group’s General Manager states:

“With Gavin’s history and talent ready and waiting to take us forward, his energy and appetite for success is infectious and has already proven itself by stepping everyone within the Eurocreme Group up into a faster, more creative mind-set which is showing already in the new releases and those in production, all ready to hit the sites with full force.”