That was a reference to a specific breed of affiliates that do just that - no more than throw a banner up and leave it at that. I went in to more detail in response to Steve's (Desslock) post asking specifically the kind of affiliates I was talking about here:
http://forums.gaywidewebmasters.com/...t=20765&page=5
about 1/4 of the page down.
Of course there are affiliates that do more. But I was talking about the affiliates that do nothing but what I described above - of which there are many!
It wasn't a generalization about all affiliates, it was using those specific types of an affiliate as examples of affiliates that I feel are of lesser value than others.
That not all affiliates are created equal.
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