The thing to remember is that there are a lot of gay men who fetishize groups that they were either denied access to when they were younger or who view those groups as something they wish they could be but would not fit into the lives they have created for themselves. Many men get hot for military guys, sometimes they see them as the ideal men, masculine, sexy, and confident (or in some cases submissive and obedient). So they like to look at men in uniform, get dressed up in uniform, that sort of thing. Same deal with punks, jocks, and even to some extent twinks. I think a lot of older guys love twinks because they couldn't come out at an early age and in a way wish they could be twinks themselves. So the Emo thing goes right along with that. But you guys are correct in saying that if someone will do an Emo site it needs to be well researched. You can't just put a twink in a bad wig with some eyeliner and call it an Emo site. You couldn't even shoot pics of emo guys and put them in a generic site. The whole look and feel of the site needs to go with the emo mood or it won't work. Even though you're probably not going for an emo audience, the guys who fetishize emo guys are going to want to see real emo guys (or models who really look close) in their own environment.