Xtube and Pornotube have been very responsive to us when we've sent proper DMCA notices. In several cases, the content has been removed in under an hour.
These sites are here to stay. It's just another shift in the industry that is going to throw people for a loop until they figure out how to make money with it.
The peer-to-peer providers are a different issue, but I believe that we'll eventually have technology that will slow the delivery of that content as well.
Ultimately, if you make a great product that's compelling enough, people will pay for it. If somebody downloads one of our videos off of a peer-to-peer program and likes it, they are more likely to look for more of our content and either buy it on pay-per-view, join a site where it's available, or buy a DVD.
Of course, if someone is infringing directly by swiping entire scenes or DVDs, we do take steps to prevent this, but the RIAA and MPAA have been fighting this battle for years, and I think it's just something that we do the best we can to fight and otherwise figure out how to make a great product that people will pay for, and price it in a way that people will buy.
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