Tiral Membership Conversions

[basschick]

i think it is possible for one webmaster to push 100 sales per day to any program. is it likely? no - but it is entirely possible.

as far as most big programs, their straight sites suck and their gay sites suck. they very rarely seem to understand or care about the niches their they make their money from their exit and enter consoles, their cross sales and especially very aggressive upsells in their member area. in the case of at least one program, they even have exits on their paid member area. and that is all money they do not split with their affiliates.

as far as wmm, if cheeks offered pics - not just small vidcaps, but full sized vidcaps from his originals - to not only us webmasters to promote his site, but also to his surfers so they'll have something else to enjoy, that would be very useful. i have mentioned this to thetwink - we'll see what happens.

[cj.]

I appreciate the difference in the straight and gay markets, and that the program used as the example in this thread is a specific niche, but the business model is the same ... paysites, subscriptions, trial memberships - the audience is surfers. there are a lot of similarities between the gay market and the straight market, even if the gay market focuses more on quality, its still selling porn to jaded surfers.

>CJ, it would be impossible for a single webmaster to push 100 trials to Workin Men Movies in one day.

Xstr8guy, I disagree ... if 1/25 is the conversion (which someone quoted here) that's only 2500 targeted hits.

all those surfers who sign up to the generic site programs might signup to this type of site (sounds like it could have a big curiousity factor) if they could find it over the others, with 1000's of webmasters pushing them ... hence the business model controls how many webmasters are going to promote your site, and therefore how many signups your program gets.

What a program can afford to pay per signup is controlled by the business model elements like trial, exits, type of traffic, volume, retention etc ... and what you pay per signup is what brings in the big or small groups of webmasters.

basschick, yes we had lots of those same reasons as well, but what exactly do they mean?

i can't afford the monthly price - 90% mean i never had any intention of paying for this because we get the same reason on $5 a month sites
your site doesn't have enough updates - how many is enough?
your site doesn't have enough content - how much is enough?
i can't see the videos - legit reason that's solvable
i didn't like the site - why?

even sites with a million pics and videos will be 'not enough content' for some ... we have had *exactly* the same reasons for cancellation for the past 7 years, they aren't reasons, 90% are excuses for 'i just dont want to pay for porn'

We haven't even touched on issues like cc declines, 56k modems and trial abusers ...

Taking into account all of the reasons for people *not* to pay for porn these days, what retention would you think reasonable to promote a site with a trial? Does anyone calculate their traffic in earnings per click to do the comparisons of programs?

Just think yourselves lucky you are in this market!! LOL no matter how bad the numbers seem, this market will only get better. Our generic straight sites hit 20% retention more than a year ago so we stopped bothering, haven't updated members area in a year and still get 20% retention just on movies and pics & some upsell feeds.

I guess 20% is the 'forgot to cancel' element ...

[basschick]

we're seeing less than 5% forgetting to cancel on two different programs with very different content, markets and niches.

i've seen programs like naughtyamerica and fetishaffiliates hold onto members really well - i guess however many videos they have, it's enough ;-) also although each site updates only once a week, you get access to all the sites, so you have more than 7 updates a week for each program.

when i averaged out the value per trial of each signup for naughtyamerica, it was over $32 for me, which means each join (trial or otherwise) is worth $60. that's not counting the cross sells on the join page and any upsells in the member area that i don't get part of.