What a lot of new sites do is buy profiles from existing sites and let the members know that as a free courtesy a profile was created on another site.
Another thing they do is buy a database from failed sites.
A third thing people do is do pre-paid deals with the dating affiliates whales who can send XX to XXX joins a day.
Of course there are those that create bogus profiles but that is not encouraged, does not create enough activity and will likely run afoul of laws.
The problem is if its a gay site. With all of the freemium sites out there it is harder to get traction. I hit up a lot of dating sites for profiles and they just don't have it available.
If its a straight site Howard at Perkiss Media may be able to broker what you need. I've seen him mention quite a few times that he had joins to broker. Hundreds of joins a day.
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