This has been a debate in the industry for almost as long as i can remember LOL

Im personally of the view that traffic is the most important aspect of a successful site, without traffic, you wont make any sales.

However, i have also seen people debate that content is the most important aspect because, without content, you wont make any sales.

What are your thoughts on this? is traffic more important than the type of content you utilize on your sites?

Regards,

Lee