Adwords: straight to the tour or FPA?

[jIgG]

Which one do you think will be best - sending your adwords traffic straight to the pay site tour or have a FPA of sorts, maybe your own tour?!

What about including prices in the description? Those work well to weed the freeloaders on other sites but what about Adwords?

[HotMaleVideos]

Straight to the tour works best. The fewer clicks between the "entry" page and the join page, the better. You can easily lose half your traffic on the first page.

Including the price weeds out some freeloaders. Just be cautious not to weed out too many that your CTR suffers and they require you to pay more per click. Usually not a problem, but it happens sometimes.

Best way to weed out freeloaders is to mercilessly tighten the campaign with negative keywords. "Free" being the first word to add to the neg-list.

[basschick]

i always include the price in my ad - otherwise i get flooded with looky loos.

i'll send to a fpa if the fpa has the overall look and feel of the tour. that way, people who might have seen that tour before get a different feel before they see the tour, and that can help. even better if your fpa is essentially an extra page for the tour and includes direct to join links.

[jIgG]

So if I understand correct Adwords-FPA-Tour-Signup page?

Isn't that a little bit too long?

I thought about AdWords Ad - FPA-sign up page

[basschick]

what i'm saying is:

adwords --> fpa --> tour
AND
adwords --> fpa --> joinpage

just like a tour page, the fpa will have both join AND tour links. heck, if you can go direct to join, you could simply make a tour that is exclusive to you. i used to have great success doing that if i made sure the tour was high quality.

[HotMaleVideos]

Most of the time I convert better than the program's average with just Ad > Tour > Join.

But if the program allows it, Ad > FPA > Join might work too if the FPA is good quality enough to replace the tour. Haven't tried it.

Ad > FPA > Tour > Join is too long for my tastes. Too many chances to lose the visitor along the way.

[Fister]

Another factor to consider is whether the sponsor page has a popup. Google stopped one of my campaigns when it finally noticed that the sponsor had a popup. Google requires that the page from the ad not have a popup if the user hits the back button.

[jIgG]

I have the pop-ups turned off always. No point in having those as I wouldn't be credited for any sales that may result