The recent Erotica 2011 sexpo had a surprising star, the Little Rooster alarm clock. Designed specially for women, this alarm clock "curves comfortably around your pubic mound, inside your knickers but outside your body".

According to their website, "The lowest settings are almost imperceptible. The Little Rooster does not wrench you from your sleep. Then the power slowly increases. The Little Rooster wakes you gradually, sensually, tenderly."

Getting interested yet? How's this for a sales pitch:

"What makes the Little Rooster really special is that delicious semi-conscious state when you're not yet quite awake. Other alarms tear those precious moments from you. The Little Rooster not only lets you savour them, it makes them even dreamier. Whether you leap straight out of bed or let it run its lazy course, no other clock will wake you with this joyful secret thrill. "

And of course, the price tag....wait for it...is £ 69.

Interested? The makers are taking orders from European customers and for a limited time, from USA and Canada customers too. Get more info at littleroosterstore.com