I figured it would be an idea to find out what you folks thought about the various affiliate programs and how they market themselves overall.

For example, do you think that an affiliate program, in order to succeed needs to have a solid business plan so far as how it markets itself and, if so, what aspects of a program should be marketed and how?

I know for the most part almost every affiliate program has FHGs now, is that something that needs to be promoted or, should they concentrate on something else in your opinion?

Also, what mistakes have programs made in the past whn it came to their marketing techniques?

Im hoping this will turn into a good thread packed full of info

Regards,

Lee