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We are considering getting a booth for an upcoming gay pride event and I wanted to get some feedback from people on the board about your experience if you have done this before.
This leads into a larger question about marketing and the success vs. cost/effort to do off-line marketing for your subscription web site?
Any thoughts would be apreciated.
BoyNation
was wondering this myself.
Pride Day in America is a MUCH more commercial thing than in Canada. It's very odd.
In Canada, they just shut down the street and have a block party, you go in and out of bars and stores and restaurants and walk thought the streets.
The Long Beach Pride was... well.. a parking lot encased in chain-link fence... you pay $20 to get in, and once in, there's nothing to do..nothing to see.. just commercial vendors selling stuff. No place to sit down, no shade, no restaurants or bars... if you want food, you go to the Hot Dog stand or the Pizza Slice Stand, if you want to have a drink, you go to the Gatorade stand or the Beer Tent, but then you just stand there in the sun and drink your drink. There were virtually no community groups, and the Leather Tent was.. well... the only real thing to go see, but most people got all angry that it was an information thing and not kinky shows and entertainment.
I think you'd have a lot more success at a venue like that than at Toronto Pride where they kinda frown on too much commercialism.
That's totally cool Boynation. I'll be sure to come by and say hi. I believe that taking into consideration the costs associated with a booth, that you should be able to recoup the costs. Tax wise you would be in a great position to write it off. Make sure that everyone in sight leaves with something that has your website's name on it. Don't just sit back and wait for the people come to you. Get out there and work it !
Good luck if you go with it !