So It Looks Like AVN Wants More Of The Pink Dollar
CHATSWORTH, Calif. - AVN Media Network today announced the launch of a new business division that will focus specifically on managing all of AVN's gay businesses under one comprehensive unit. This new division will include GAYVN magazine, the annual GAYVN Awards show, the weekly GAYVN newsletter and the GAYVN.com Internet site. Industry veteran Chad Beecher will serve as vice president of business development for AVN’s new GAYVN division.
Additionally, AVN plans to expand their stable of GAYVN products, services and industry events in a strategic effort to deliver a broader choice of enhanced marketing vehicles for the industry. In addition to the benefits of having all gay businesses under one structured division, this group will be responsible for bringing the industry together and working more closely with all of the players to ensure the development of current and future businesses are aligned with the goals and objectives within the industry.
“Chad is an exceptional industry leader and the ideal candidate for this position and will bring a much needed vision to this major industry sector,” stated Paul Fishbein, president of AVN.
“I am very excited to have the opportunity to lead this exciting new venture,” commented Beecher. “This new endeavor will utilize a more effective business model and provide the platform to develop and build current and future properties with a specific focus on the needs and demands of the gay business space. This vertical and concentrated effort will also inspire new and unique business opportunities as well as partnerships and joint venture opportunities that will strengthen the overall value that the gay marketplace has come to expect.”
Chad Beecher was previously the vice president of marketing and operations for AVN’s trade and consumer show division. Prior to joining AVN, Chad spent three years as director of marketing and operations for the Home Entertainment Events division of Advanstar, the company that produced the AVN Adult Entertainment Expo. Chad has spent the last 15 years of his career successfully managing events and developing businesses. He continues to be recognized as an industry visionary and thought-leader. Chad’s past contributions, talent and his ability to build ongoing relationships with the industry naturally contribute to ensuring that AVN achieves its goals and the goals of the industry.
http://www.gayvn.com/index.php?Prima...tent_ID=236867
I dont know, maybe im being sceptical but whenever i see a company who is predominant in the straight side of the industry suddenly put effort in to their gay ventures i tend to think they are just looking for an additional income boost.
GayVN has been around for a long time but, in all fairness, the design sucks and, in fact, it was only earlier this year that the site loaded without any broken graphics on it LOL
What are your folks thoughts on this? Is this just AVN grasping at straws trying to make some quick cash for the gay community, i mean, we all know how much Internext attendance has dropped as of late in the gay community.
Regards,
Lee
