Help with niche

Hey guys,

I'm trying to help a buddy of mine who is putting up an AEN hub. The pictures he's purchased are white guys fit with a bit of muscle 21-25 years old. Just like a thousand other sites.

First, what is this niche called?

Second, do you have any ideas for an angle on how he can make his site different. There are just nice looking guys with nice bodies, I have no idea where to go with this.

Thanks
Michael

Id think, without seeing a pic of the content that it would fit in the 'jock' realm of things.

Regards,

Lee

It could also be college boys, frat boys...