Sell The Benefit Not The Features
One of the most common mistakes adult webmasters make when it comes to promoting their sponsors pay sites is making a long list of the features to be found inside the sites members area but, ommiting to give the surfer a benefit of the paysite having the said feature, to understand this marketing concept a little better lets take a look first, at what a feature and a benefit are, then, listing some of the more common paysite features and the benefits they offer the surfer.
So, what is a feature? In laymans terms, a feature is something that a product or person has, for example, a book has an index page. Thats one of the books features, another is that it has the title on both the front cover and, on the spine.
Now, on to the benefits of those features, the books index page, allows the reader to find a specific page inside the book that has information on a specific topic, meaning, you dont have to go through every single page to find the information you are looking for, thats the benefit of the index page feature, the benefit of having the books title on the front cover and, on the spine is that you can store the book in more than one position and, you'll be able to see the books title, so you dont have to go through piles of books to find the specific title you are looking for.
You with me so far? In marketing, features are something an item HAS and benefits are something the feature DOES that saves you time and/or money.
Now, lets take a look at some of the more common features (F) and benefits (B) of a paysite...
F - Thousands of categorized image galleries.
B - Allows the member to find a specific type of 'image' or 'niche' inside the members area as quickly as possible.
F - Live sex shows with chat.
B - This gives the member the opportunity to see the model in real-time whilst also allowing him (or her) to tell the model what they want them to do.
F - Downloadable content.
B - Allows the member to store the content locally for viewing at a later date without the need of being connected to the internet.
F - Online cruising service.
B - Gives the member the opportunity to meet up with a guy in their area anytime they want without the need of trawling the local bars or clubs.
F - Instant access.
B - Gives the member immediate entry to the site without having to wait for funds to clear or for passwords to be sent.
F - Regular updates.
B - Lets the member know that the next time they log in to the site they are going to see something new.
F - Paysite.
B - A place where members get access to hundreds of thousands of high quality images and videos without limitations.
You will also have noticed, in the 'benefit' description, i called the surfer a 'member' you should always try to use this tactic as a part of your marketing too, rather than letting the 'surfer' think they are getting access to some standard porn site, let them know that 'members' of a specific site get better benefits than those who havent or who arent going to pay to join.
By telling your potential paysite members that they are not only going to get a variety of porn movies and images but, what the benefits of joining a specific site to them are, you stand a much better chance at making a sale than if you had just listed the features of a site.
Regards,
Lee
