What's your most effective affiliate marketing tool ?
Standard banners to me are almost useless but there's something about them that is familiar so I still use them every now and then. I like the icon and odd shaped sizes if I'm gonna use a banner. Half and full page ads seem to lose their punch very quickly especially with the more popular programs. Free hosted galleries seem to sell nicely but I think my most effective tools are just regular content pictures placed like banners with some text under them.