An Interesting (But Long) Read On Branding / Packaging

Was just trawling Google to see what types of marketing are available online for non-adult pysical products and came across this link purely by accident..

http://tc.bmjjournals.com/cgi/conten...11/suppl_1/i73

It goes on to explain how cigarette makers have studied how the packaging of their product, behave to different key groups, males, females, teens and, i spent a good 20 minutes reading it.

It really does have some great insight in to how branding and packing can affect product sales, if you have a few minutes free, take the time to read over it, really interesting stuff i thought.

Regards,

Lee