What Is The Most Important Thing...

In your opinion that sponsors should mention on their WM related promo tools?

Just wondered that the most important thing in your mind was when it came to what affiliate programs put on their webmaster promo tools, do you look for the amount of the commision the amout of sites they have, the niches or something else?

Regards,

Lee

Full size banners! So many sites use thumbnails of their banners which are illegible -- so I have to click and view each one to determine which ones to copy over to my site.