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I always knew that my darker sites with blacks & burgundy base colors seemed more popular but I also had kinkier stuff on these darker sites so never thought too much about it.
Well I have to say...the surfers agree.
With changing the colors on A r m p i t s.com my conversions have increased dramatically (its been changed now for 2 weeks so stats are pretty acurate)
So today I switched my members area over to the new colors too.
2c
Call me frogger
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I love playing with TRAFFIC!
I have the same experience as you. But I hate that it's probably true. I love the white/silver/grey pallet so much I almost never want to use dark colors anymore.
this is 100% true and been mentioned many times over the years. who knows why we do the things we do. im with xstraight guy, dont like it but what can you do?
I wonder how this affects us as affiliates. I have this site that I wish to promote where the tour uses a pallette of pinks (yes, pinks :confused: ). With common wisdom being that you should set your color palette to match that of your sponsor - should I go with dark or with the pinks?
Color wheel
Theory on Colors
More Theory on Colors
Color is an important device for design, in my view. I agree with Gaydemon on it and above are some of the links I use in my endeavors.. hth
I tend to feel more relaxed with darker colors.