Clicks Definition Question

Hi all:

This is Jeff.

We just setup NATS and we are looking at our RAW versus Unique statistics.

If someone has a moment could you explain what the difference is between the two terms.

I assume this has to do with clicks on the affilate link.

Many thanks.

Jeff

Raw - total clicks by everyone, regardless of whether they have already clicked on a link.

Unique - Total clicks from a unique ip address.

For example, lets say you click a link 5 times, that is 5 RAW hits but only 1 unique hit.

Lets say someone else clicks that same link only 1 time, you now have 6 RAW hits and 2 unique hits.

Hope that helps :)

Regards,

Lee

or to put it another way, when one guy at one computer clicks a link 10 times, he is still only one unique hit but he is 10 raw hits.

Lee / Basschick:

Got it! Many thanks for education.

Jeff

Quote:

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Originally Posted by basschick

or to put it another way, when one guy at one computer clicks a link 10 times, he is still only one unique hit but he is 10 raw hits.

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Thats actually a much better way of looking at it :)

Regards,

Lee