PasswordByPhone announces conversion and retention data

London, September 29th 2006 – Global Phone Billing company www.password-by-phone.com has released data that confirms the company’s belief that conversions dramatically improve when selling to the surfer in his native language.

Thanks to their award-winning ip-geo-targeted technology, potential clients see a call-to-action to pay in one of 37 languages.

A key factor in uptake by surfers is the fact that they remain anonymous. However, IP addresses are captured thus allowing analysis of data. These reveal that:

- 38% of customers are repeat callers
- Such customers purchase an average of 4 passwords per month
- The average conversion rate is 126:1

The company goes on to state that the above conversion is arrived at after analysis of all it’s activity, but that the conversion rates in specific countries ranges from 46:1 to 288:1

“We have also recently added visitor stats” commented Marc Jarrett, PasswordByPhone’s Business Development Manager. “now webmasters have an accurate snapshot of all activity, and not just sales”.

Sign-up :http://www.password-by-phone.com/signup.php