So What Different Types Of Marketing Are There In The Industry Now?

Im just curious to find out how many different marketing methods there are in the industry at the present time for programs or site owners to get their brand name out there to the masses and what everyone thought about the various techniques.

The one that immediately springs to mind is the tradeshow, however, i do beleive this advertising medium is quickly reaching its sell-by date in terms of a quality R.O.I.

So what other methods are there around where a program can brand itself and generate incomes from marketing itself in the industry?

Regards,

Lee

Lee,
In terms of reaching other webmasters or industry people? Or the 'masses' in general?