Removed the trial...

Over the last few months I had read several posts about trials and whether to have them or not. From a site owners perspective I have always found them great, If you have good product you know they will stay past the initial period and cheaper prices do tend to mean more conversions.

That being said when I relaunched JUJ earlier this year I was looking for volume in members and stuck in a $4.95 3 day (recurring obviously) trial.

Once I was happy with where our members number was, I removed the trial period .... to my surprise, the new member signups has not gone down significantly (actually only about a 4% drop in intitial signups over an 8 week period)

Just thought I'd share this in case any of the newer WM's found it useful info.

Cheers
Dave

So you saw a 4% drop in signups but, by removing the 'trial' you actually increased your net revenues per sale significantly more than 4% :)

Regards,

Lee

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Originally Posted by Lee

So you saw a 4% drop in signups but, by removing the 'trial' you actually increased your net revenues per sale significantly more than 4% :)

Regards,

Lee

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Exactly!! Don't get me wrong ... I'm a very happy bunny!! ...

good on ya, its a very smart move. We did the same years ago and never looked back.

so trial memberships were actually costing you money in the end?

Trials seem like a good idea (try before you buy) but in reality surfers are horny when they buy a membership. So let them buy the full month. We tried trials to but the type of surfer who goes for them will get off and then typically cancel so they don't get rebilled...if they invest for a full month the chances of them visiting each day or week will bond with the site and if your content is good they are very likely to stay a member.

That's why we don't do trials.

Lee

nice! i have heard from some surfers who are MORE likely to sign up for a site that doesn't have trials. a trial with a lower price tends to cheapen the prestige of a site. the idea of "you have to pay full price" makes the surfer feel that the quality of the content is probably higher.

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Originally Posted by haganxy

nice! i have heard from some surfers who are MORE likely to sign up for a site that doesn't have trials. a trial with a lower price tends to cheapen the prestige of a site. the idea of "you have to pay full price" makes the surfer feel that the quality of the content is probably higher.

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Good point. Totally agree with this.

Nowadays, most potential subscribers are using high bandwidth connections and the latest software on personal computers. I would think that the short-term trial had its purpose and reason in the past.

Sorry, even with my old sig I was asked what JUJ was well its JustUSJocks.com .

Those of you doing well with Arm Pits, Don't worry I will not be removing its $14.95 7 day trial anytime soon :)

Just wanted to clarify

:)

i don't think it's a prestige thing. i suspect that most surfers have joined sites where the trial meant you got access to very little of the actual content - sometimes only 1 full video. extremely limited trials aren't uncommon, btw.

Quote:

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Originally Posted by haganxy

nice! i have heard from some surfers who are MORE likely to sign up for a site that doesn't have trials. a trial with a lower price tends to cheapen the prestige of a site. the idea of "you have to pay full price" makes the surfer feel that the quality of the content is probably higher.

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