Nyt: Internet Sales In 'dramatic Slowdown'...

"The slowdown is a result of several forces. Sales on the Internet are expected to reach $116 billion this year, or 5 percent of all retail sales, making it harder to maintain the same high growth rates. At the same time, consumers seem to be experiencing Internet fatigue and are changing their buying habits."

"Growth rates for online sales are slowing down in numerous other segments as well, including appliances, sporting goods, auto parts, computer peripherals, and even music and videos. Forrester says that sales growth is pulling back in 18 of the 24 categories it measures.

Jupiter Research, another market research firm, says the growth rate has peaked. It projects that overall online sales growth will slow to 9 percent a year by the end of the decade from as much as 25 percent in 2004. "

"Growth rates for online sales are slowing down in numerous other segments as well, including appliances, sporting goods, auto parts, computer peripherals, and even music and videos. Forrester says that sales growth is pulling back in 18 of the 24 categories it measures."

"Jupiter Research, another market research firm, says the growth rate has peaked. It projects that overall online sales growth will slow to 9 percent a year by the end of the decade from as much as 25 percent in 2004."

SOURCE

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So knowing this, is it possible the adult industry is trending the way of mainstream as some have seen sales decline in the last couple of years?

Is it possible that the changing buying habits will be a resurgence to the DVD sales market or magazine market in brick and mortar venues?

Is it possible that customers want something tangible they can hold and keep instead of memberships to sites?

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Originally Posted by Squirt

Jupiter Research, another market research firm, says the growth rate has peaked. It projects that overall online sales growth will slow to 9 percent a year by the end of the decade from as much as 25 percent in 2004.

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IMHO the reason for the growth slowdown is because everyone now owns at least one PC in their home, back in 2004 online shopping was still in its infancy so of course there was a lot of growth to be seen.

Yes, online sales have peaked, because it is no longer 'new' and very few 'new' people are connecting to the web as first-timers, most kids are now growing up with PCs at home, that their dads, mothers, etc use.

I guess the same was true with Apple and their iPods, when the first launched, hardly anyone owned one, now it seems pretty much everyone has an iPod, sales of new iPods have peaked, because almost everyone has one.

In a room full of 100 people, 90 of them already use something, such as an iPod, your chances of selling above a 10% peak is 90% impossible, once you have hit that 10% growth rate, you aint gonna be selling any more ;)

Regards,

Lee

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Originally Posted by Lee

In a room full of 100 people, 90 of them already use something, such as an iPod, your chances of selling above a 10% peak is 90% impossible, once you have hit that 10% growth rate, you aint gonna be selling any more ;)

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Very good point!

How can we relate this to the online adult industry?

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Is it possible that the changing buying habits will be a resurgence to the DVD sales market or magazine market in brick and mortar venues?

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Highly unlikely:

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