-
Pricing and up-sales
In your payment options, should you only focus on the site in question or...
In thinking about mainstream price plans (non internet) I thought about Theme parks (Disney) and how they sell a ticket for one park up to 5 days, a Park hoppers and a premium pass to all parks. (Disney, MGM, Epcot, Animal Kingdom) various price points for each level.
Would it be too confusing to the surfer if this was an option with a full program?
Where the user could buy a day pass, a one month membership, a 3 month membership. Access to hop around 4 or 5 sites for a week, a premium membership with fill program (sites) access for a month?
-
Too confusing. Unlike Disney where people "plan" their vacation in advance, a surfer is horny and just wants to get off. Last thing you want to do is sell him the wrong membership. An X-sell to another paysite I am never too worried about. But last thing i want is him asking for a refund to my site because I confused him while his hand had lube on it.
lloyd
-
Because pre-checked cross sells have been abused so badly by those on the straight side of the industry, whilst that type of thing used to work, unfortunately they no longer do :(
Regards,
Lee
-
We used to offer several different pricing options and found that it seemed to confuse more folks then it helped. I was looking at a site the other day that had EIGHT different possible combinations of recurring/single memberships for several different time periods. Folks want to whip out something other then a calculator when they surf for memberships. My motto: make it look way more expensive then it is and look way less complicated then it is.
-
I figured as much but didn't want to toss the idea out the window without asking around. Thanks guys.
-
yes try to keep small prices list is bestest i think instead of trying to make everyone happyer