How Soon Do You Think Surfers Forget About Purchases?

I have just been going through some of my CCBill stats and there are actually quite a few recurring members who havent even visited some of the sites they have joined in over 6 months yet, they are still rebilling with their membership.

How soon do you think the average surfers 'forgets' that they have a site membership?

Also, would you think it would be an idea to cancel some of these memberships if the member hasnt actually visited the site in a specific period of time? If so, how long do you think that time-frame should be? 3 months? 6 months? 9 months? Longer?

Your thoughts? What makes a customer forget they have a membership and how soon do you think they actually forget?

Regards,

Lee

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Originally Posted by Lee

What makes a customer forget they have a membership and how soon do you think they actually forget?

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Life is busy, people forget about things because they are distracted with something more important. Porn memberships are like gym memberships, you use them when you're in the mood.

I've never seen a gym cancel a membership because a member has kept paying but has not come into the gym for months.

that a lot of people join while altered (drunk) and don't even remember joining a site. Also a lot of people fail to check their credit card statements each month as well.