Program Owners - Conversion Ratios Vs. Retention Ratios?
I was wondering if any other revshare program owners had noticed any correlation between conversion ratios to your sites tours and retention ratios, specifically, if some tours that are not converting as well as others, actually make you more money long-term due to having excellent retention rates?
Im actually seeing a trend whereby some of the tours on Condom Cash that dont sell well on a 'regular' basis, actually end up making more in the long run due to having exceptional retention rates.
Some of my best selling sites have lots of members rebilling for 3-6 months at a time but some of the sites that dont sell as well, have members rebilling for 2-3 years.
Has anyone else noticed this and if so, what do you factor it down to?
Im thinking its possibly because some of the smaller niche sites i have are not as 'in demand' so the surfers joining these sites, realize that the content isnt easy to come by therefore staying a member longer, do you think this is a possible/probable explanation for this phenomenon?
Regards,
Lee