Review Site Owners - Any Tips You Would Care To Share?

This upcoming week im going to be setting Paul up with some new site building projects and one of them is going to be a review site/blog just to show him how different types of sites can generate different types of traffic / sales levels.

With this in mind, does anyone who deals with website reviews have any tips or hints that you might like to share with Paul to help him on his way, or maybe any resources that deal specifically with review sites or text writing?

Right now one of the things that is slowing Paul down a little is the 'text' aspect of writing descriptions and one line clickable text links so im hoping that getting him in the 'writing' aspect of the biz will help him along with this small problem he's having.

So, anyone care to share and hints or tips when it comes to writing website reviews?

Regards,

Lee