Mobile Porn - More Of An Impulse Buy You Think?

I was curious to see what you folks thought about this question, given that over the years standard web-based porn seems to have become less and less of a true impulse buy, now that review sites are pretty well established, do you beleive that mobile porn has a bigger audience of surfers looking to get their cell phone porn 'right now' with less potential shopping around to find the type of content they are after?

Ive been checking over some stats of ours on a program that isnt even close to launching yet and we have had quite a few surfers joining our mobile sites despite the tours not being 'ready' and them having basic 'placeholder' text on the sites that are active, do you think this is because mobile porn is more of an impulse buy and the surfer using their mobile device is just happy to have found something they can join via their cell phone?

Regards,

Lee