Program Owners With More Than 1 Program....

I was curious to see what you folks thought of this, lets say a program owner operates more than one affiliate program and that this is common knowledge...

If they close down one program, or stop paying affiliates on one program, etc.. Would you continue promoting their other programs and sites?

Personally id be inclined to start moving my traffic around because my train of thought would be, if they closed one or started not paying on one, its only going to be a matter of time before the rest follow suit.

Your thoughts, do you think when operating multiple sponsors program owners need to be more aware of what they have going on vs. somebody who just operates a single program?

Regards,

Lee