Stats: Younger Buyers Want To See Businesses on Social Media

Internet marketing agency Barkley released an interesting new survey called “American Millennials” survey, which focused social media users and their reactions to business brands on social media sites. The results are quite interesting.

The survey found that over half of consumers ages 16 to 34 liked checking out brands on social media sites. That compared with just over a third of adults 35 and up. It also found that 1/3rd of all younger consumers like brands more if they use social media.

The attached graphs highlight the division between age groups on the impact of social media campaigns. It really shows that businesses have a great opportunity to both attract younger adults and interact with them via social media sites. "The fact that many millennials sign on to Facebook almost every day, and a substantial percentage are willing to engage with brands that often, means that a stream of updated and valuable content has the potential to attract their attention over and over—as long as it doesn’t annoy them. "

The full article can be viewed online at http://gay.gl/e6