Why Is This? Advertising

Okay, so we've been advertising in the gay industry for years. We've done print ads, bought traffic, etc. Over the past year, we've lost our ass. This is in the porn world.

For our mainstream company, we've bought:
Ad spaces in some of the gay bar rags
Ads in the newspaper in LA, San Diego, Even Chicago, Miami, and several other metro areas
Ads in 6 different magazines
Ad spots at a few gay pride events
Ad space on other sites
Ad space on YouTube
several others

All of the ads coincide with each other. Everything is published about the same time over the course of a week for the monthly ads.
The print ads and online ranges week to week.

We've spent A CRAP LOAD of money into advertising. In a week, we hit a very nice profit and of course bought more ad space with that.

I'm curious as to why... I don't get it. We're also in a market where there's about the same kind of competition as the gay industry. Except we offer online dog training classes... But then again, from the searches I've found, no other site does offer online dog training classes (via videos, text, live chat, and us on live cam)... But still, I don't understand this...