Columbia House starting porn club

January 9th, 2005

Executives from Columbia House were roaming the aisles of the AVN Adult Entertainment Expo in Las Vegas last week, meeting with producers and stressing that Hush will distribute adult content from other publishers besides Playboy.

Columbia House, famous for its "12 CDs for a penny" record clubs, will launch its own adult video club with Playboy Entertainment at the end of this month. The service, called Hush, will sell pornography through direct mail and a Web site.

While 50-year-old Columbia House is eager to cash in on the $12 billion porn business, officials are pretty hush hush about Hush.

"This will be a separate subsidiary," said Jim Litwak, senior vice president of marketing at Columbia House. "It will be completely separate from Columbia House, and will not be marketed to current members. We are not using Columbia House at all, and are not talking to existing members; this is a separate business and deal."

Columbia House, the nation's largest direct distributor of DVDs and home video, will handle distribution, while Playboy, which has an adult direct-mail list "in the millions," according to Litwak, will handle marketing.

Litwak added that his company estimates that total adult video sell-through and rentals total $5 billion a year.


FULL STORY

What do you guys think of this? Looks like a good opportunity for us to start wide scale distribution of our DVD content! :high:

cool now itll be easier for my 12 year old cousin to get porn.

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Originally posted by Dawgy
cool now itll be easier for my 12 year old cousin to get porn.

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Well from what it says they are going from lists of new producers .. at least that's the impression I got. Hopefully not to many 12yr olds ordering porn online.. you'd think they'd get it from all the free sites. Sad but true.

When I was 13 or 14 years old, I went to Waldens Bookstore and purchased a copy of one of the new magazines dedicated to the brand new gadget - VCRs! This was like 1982. In the back pages, the magazine had numerous ads for mail order porn -- and under each ad you could circle a comment card for get info from those companies.

Weeks after sending in my comment cards, I began receiving at my family's house enormous amounts of envelopes with "Sexually Explicit Material Inside" --- all addressed to my name.

I got all the colorful catalogs and brochures for the hot contemporary movies, like Taboo or John Leslie movies, Seka, etc. Some of the material had little black holes over the penetration shots, but others did not. And those companies subsequently sold my name to others, multiplying my mail. I loved it. My friends were impressed.

And my parents never found out, because I was a latch-key kid and always got the mail every day after walking home from school.

Anyway - the lesson is - if a 14 year old really wants to get it, I'm sure they can figure out a way.

Steve

(In school, my friends also signed up for Columbia House just for paying that penny. I remember that I got out of it by writing on the packages in large black marker "recipient deceased")

hahah

being so foreign we took on columbia house like crazy. I remember paying only once and they kept sending me CDs after that :)