Is click4gay anygood?

I am really thinking about this option to advertise my site. But it's 10 cents a click. Which means for $100, I get 1000 clciks. Is this to much to pay? Is there better, cheaper options out there? I noticed a lot of pop-up, pop-under traffic sources which are a lot cheaper. But like everyone has pop-up blocker. I currently have a 98.8% retention of all new visitors to my site acording to my ip tracker, which is very good. But for a free site I guess that is normal. So once I get people to the site I have no problem keeping them. It's just getting them there. So I have been searching for the most bang for my buck. pop-ups seem like a waste of money. click4gay seems perfect but is pricey. Am I missing a traffic source that would be better then them? Where can I spend $50 to $100 a month and get the most traffic?