wow, chad - thanks for sharing your story. that was really inspiring and powerful!
Huskyhunks - it's funny. 5 of the best selling sponsors i work with have never changed their tours, and still sell like mad. the rest of the sponsors we use definitely do get stale and you see a gradual lessening of sales but most of the sponsors won't change their tours so we have to change to new sponsors.
Marc - just an aside here, but when working with ppc search engine traffic, you need
1. a site that pays enough per sale or retains well
2. to know the right trigger words and how to use them
3. to bid high enough to get hits but low enough to make a profit
4. to expect that your ad will need to be tweaked several times before it does its best
unless you're very good and have all the right stuff, you need to stay far far away from general keywords like "gay sex". they get tons of hits, don't convert well on most sites, and you can go broke in no time.
