What are good place to buy paid spots

Pierre:

I make it a point to plan out a budget for Google Adwords campaigns. And thanks to their excellent reporting system, you can literally create your own spreadsheet showing your costs and results.

Approach it like you have to spend $100 to make $150, whereas otherwise you would be making nothing. Also, don't overpay the price for your clicks. For example, if the keyword "gay twinks" is very high, leave it alone and think up some keywords that would cost less. Expensive keywords unneccessarily chew through your money.

You also need to keep your eyeballs on your campaigns. One day you may find five new people have started bidding up the prices of the keywords in your campaigns. (example: non adult retail shopping during the holidays)

One last thought, in contrast to the first obvious keyword choice, I would suggest that you consider not bothering to run a campaign on your name. Googling your name already puts your pay site as the number one listing. So why spend money on something that you are already getting for free?

I guess I could say that you would be looney to spend one loonie on a campaign using the keywords "Pierre Fitch"

Alternatives: I'd gravitate towards tiny classified print ads in magazines like Unzipped or Cybersocket, if you are going to be spending your hard earned money on advertising.

Of course, nobody ever said that you had to limit yourself to traditional advertising. I consistently do not stick to the standard methods for my sites. If you want to publicize your website, go make some news. The new wave of blogs and fangroups will eat it up, because they have a constant hunger for new things to talk about....and that's free publicity.

Steve

Quote:

---

Originally Posted by maxpower

I am sure some people may disagree with me on this, but I have found paid listings not worth the money. After all most of the time if the traffic was that good they would be working with affiliate programs and not selling the placement.

---

When a site gets large enough to generate massive, quality traffic, it will make more money selling ad space than working with affiliate programs. With selling ad space, the check arrives before the deal is done, there are no charge backs, there are no coordinating affiliate campaigns, no risk if the campaign fails, and the demand on human resources at the company are much lower--all elements reducing overhead and making the ad sales more viable than promoting affiliate programs that may or may not generate a return on investment.

Buying ad space is good, but don't get caught up thinking that if one campaign fails that it does not work. You need to think in terms of 6 months or a year--think of it as a long term investment. If, at the end of the year, you are up 20k from ad sales, it worked. But that might have meant that after a month you were down 2k. Sometimes one ad works, and sometimes not, and there is no real way to even tell how or why, sort of like hit movies and songs :)